We are delighted to be working with the energetic Holly Woodford at tumuv, as she launches 'Move with Peppa', an inspired new physical activity programme aimed at 2 to 4 years olds.
tumuv, in partnership with Peppa Pig creator, Entertainment One, and Places for People Leisure will deliver its brand new Move with Peppa programme from January 2015. A new company taking to the leisure industry, tumuv holds an ambitious vision to pioneer a new market in movement.
Developed by Entertainment One Licensing (eOne) and tumuv, the new Peppa Pig branded physical activity programme has been designed specifically for 2 to 4 year olds.
Founder of tumuv, Holly Woodford says: “We are passionate about getting people of all ages moving. Despite the rising level of inactivity in under-fives there is a surprisingly limited amount of physical activity provision for this age group. We wanted to create a programme that would excite and inspire young children as they experience physical exercise for the first time. Children across the country have fallen in love with Peppa Pig through their TV screens so how better to inspire younger generations to be active than through Peppa themed exercises.”
As part of a full marketing programme, the web project for this innovative programme kicked off with Tobasgo in September 2014, working closely with Holly to ensure that all stakeholder requirements were met.
“We met Holly while she was working at England Hockey and we were thrilled that she chose to work with us on the ‘Move with Peppa’ project” said Gail Martin, Senior Partner at Tobasgo. “Our experience in sport and working closely with diverse stakeholders was invaluable for this project – we are used to understanding and delivering on brand values and working on sport & leisure initiatives across all age groups, and this experience proved invaluable for this project”
Tobasgo also created marketing templates for Places for People including exterior banners, posters and roll up banners as well as collateral for their e-news template.
CLICK HERE to visit Move with Peppa
To find out more about tumuv click here
If you’d like to find out how Tobasgo Creative can help you with brand positioning & marketing for your business, including web design and development, please email Gail Martin, firstname.lastname@example.org.