The Travel Company was an existing and well established brand in the business travel sector but needed to signal change in order to achieve its ambition to grow.This was a rebrand to signal change and to reposition the company within the business travel market and industry.
The new brand identity signalled a fresh, dynamic company with multiple service offers and a clarity of vision and focus. The project encompassed not only brand identity creation, but implementations across all communications channels.
The rebrand supported the company’s future success – BCD Travel purchased a majority interest in The Travel Company in 2006.
BCD Travel operates in almost 100 countries, with total sales of US$22.4 billion and more than 11,000 employees. Its Global headquarters are in Utrecht, the Netherlands with regional headquarters in Utrecht for Europe, London for UK & Ireland, Atlanta for the Americas and Singapore for Asia Pacific.