Tumuv creates highly scalable movement programmes that excite, engage and get people hooked.
‘Move with Peppa’ is one such programme – a Peppa Pig branded physical activity programme developed by Entertainment One Licensing (eOne) and Tumuv, created specifically for two to four year olds.
Designed to build motivation, physical confidence, coordination and balance, the six week Move with Peppa programme includes a range of activities, a ‘Peppa Steppa’ exercise routine and Awards Scheme.
We designed and developed the Move with Peppa website to be fully responsive for desktop, tablet and mobile, and adhered to Peppa Pig brand guidelines. Branded marketing templates were also supplied to Places for People, the exclusive launch partner.
Experience in sport and working closely with diverse stakeholders was vital for this project – at Tobasgo we are used to understanding and delivering on brand values and working on sport & leisure initiatives across all age groups, and this experience proved invaluable for this project.
The Move with Peppa programme was launched initially at 6 Places for People venues in January, with a further 24 venues being added soon, and will roll out nationwide during 2015.