ICC Cricket World Cup

#CWC11Rewind - creative thinking, finding solutions

  • #CWC11Rewind


Check out the #CWC11Rewind on the ICC website and social media channels.

Tobasgo rewind… The ICC Cricket World Cup is the 2nd most watched, single sport, standalone event in the world and attracts huge global TV viewership ranked only second to the FIFA World Cup. Cricket has over a billion fans across the world and with numbers like that ICC CRICKET WORLD CUP draws vast support and following which enhances the reputation of cricket and brings lasting benefits to the game locally and internationally.

One of the audiences is the media. The ICC provides them with all the event information – media operations, facilities, venues, teams and officials – and needs this to be organised and delivered in the most appropriate formats.

The ICC’s flagship event demands high levels of organisation and presentation across every facet of the event. For the ICC Cricket World Cup 2011 we reviewed the best way of delivering the dense and complex information for this event.

We looked at new ways of designing the media guide content for print but also how we could deliver this information online.

The key driver for an online version was the ability to update content. With an event spread across a sub-continent, access to the latest event updates had to be delivered in an easy to access way.

Media information available through the website included detailed daily schedules, not only of matches but also practice sessions and media opportunities and all the important media contacts’ information from media officers through to local hotels and health facilities, visa info, recommendations of what to see, where to visit, favourite places to eat and recommendations from local media – to make the whole experience easy and enjoyable, even outside of the sporting fixtures.

The online version also allowed for immediate updates to player changes as well as media transport information, interactive venue maps, and downloads such as daily bulletins and event logos and team badges.

We developed a bespoke content management system so that the ICC could manage site updates easily and quickly from wherever they were based for the event.

The site was delivered to media via secure login and was not available for public access.