As part of the Irish Cricket Union’s strategic plan, one of its key aims was to enhance Irish Cricket’s image and profile within world cricket.
Chief Executive Warren Deutrom said: ” The initial recommendation…was that a change of name should take place as part of a rebranding exercise to highlight the changes taking place behind the scenes in Irish Cricket.”
To signal this change, Tobasgo Creative was commissioned to rebrand Irish Cricket as Cricket Ireland.
A new symbol, logotype and sub graphic were created and implemented initially across a range of media, both printed and digital, including team clothing, accompanied by a brand guidelines.
“This name style is consistent with the change made by other cricket boards around the world and this new streamlined identity reflects … a more dynamic and professional approach to running the sport in Ireland.”
The rebrand signalled a vibrant change, not only to international cricket, but also to sponsors and stakeholders, and the brand guidelines have proved to be a successful guide for agencies to use to ensure that all communications remain on-brand.