Cricket Ireland

Cricket Ireland rebrand in action

  • Cricket Ireland
  • Cricket Ireland
  • Cricket Ireland
  • Cricket Ireland
  • Cricket Ireland
  • Cricket Ireland
  • Cricket Ireland
  • Cricket Ireland

Overview

As part of the Irish Cricket Union’s strategic plan, one of its key aims was to enhance Irish Cricket’s image and profile within world cricket.

Chief Executive Warren Deutrom said: ” The initial recommendation…was that a change of name should take place as part of a rebranding exercise to highlight the changes taking place behind the scenes in Irish Cricket.”

To signal this change, Tobasgo Creative was commissioned to rebrand Irish Cricket as Cricket Ireland.

A new symbol, logotype and sub graphic were created and implemented initially across a range of media, both printed and digital, including team clothing, accompanied by a brand guidelines.

“This name style is consistent with the change made by other cricket boards around the world and this new streamlined identity reflects … a more dynamic and professional approach to running the sport in Ireland.”

The rebrand signalled a vibrant change, not only to international cricket, but also to sponsors and stakeholders, and the brand guidelines have proved to be a successful guide for agencies to use to ensure that all communications remain on-brand.