We worked closely with LOC at ECB for 16 months, up to and during both tournaments. The scope was broad and key objectives were speed of agency response and delivery. Understanding of what is involved in a major global sports event was imperative – we became an extension of the ICC Global Events marketing team.
Scope ranged from design and management of ticket creative, working collaboratively to answer requirements of Ticketmaster, ECB and ICC events teams, through to branding for the event volunteers, the ‘Cricketeers’, digital assets for CRM agency Two Circles, social media assets, venue management collateral, creation of marketing material for schools, assets for city fan parks and big screens, kids activations as well as key publications such as Media Guide delivered as an interactive guide available online via the ICC Media Zone, Tournament Handbook and Spectator Venue Guide giveaways by venue.
Before and throughout the events, strong account management was vital together with a clear understanding of event branding and sponsorship rights.
With a sell-out Final at Lord’s – over 26,500 tickets sold, the biggest crowd ever to attend an ICC Women’s World cup match; unprecedented media coverage; global tv audience reaching over 50 million for group stage matches – the ICC Women’s World Cup brought the ICC’s summer of success to a record breaking finale - we are very proud to have worked on the most successful ICC Women’s World Cup to date.