...and so does its branding!
The Kwik Cricket competition is for kids aged 5-11, is played in 10k+ schools by 13.5k teams & 140k children. Great PR/CSR potential – and the logo design has delivered great ROI too.
Originally designed by Tobasgo Creative to incorporate Vodafone sponsor recognition, the brand logo has proved its staying power, subsequently being adapted for the competition’s most recent sponsor, ASDA. Tobasgo created the original logo design and implementation to the distinctive Kwik Cricket kit.
The aim of the Kwik Cricket competition is to provide children of all levels of ability and experience with an opportunity to participate in cricket and to encourage inclusive participation. It is designed to provide children with an introduction to cricket and can be played either indoors or outdoors. Using a plastic bat, stumps and a soft ball. Kwik Cricket is very inclusive and fun.
Last summer, a record 147,000 girls and boys played Kwik Cricket.
ECB are now tendering for a new sponsor – find out more here