Just about a year ago, Farnham Park Softball and Baseball Club launched its new branding - created by Tobasgo Creative
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The newly-established Farnham Park Baseball and Softball Club (FPBSC), formerly Chalfont Softball Club, was looking forward to laying the foundations during the 2015 season to become the UK’s first “Super Club”, encompassing all three formats of baseball plus slowpitch and fastpitch softball.
As part of this progressive plan, we were delighted to create their new brand identity and badge, on a not-for-profit basis, putting our extensive sports branding experience to perfect use in order to help a local club to develop.
The FPBSC built on the success and sound governance established during its Chalfont days to provide a club structure that will enable rapid growth and expansion in all three formats, supported by Baseball Softball UK – and with branding expertise from Tobasgo to create a unique new identity for use across shirts, merchandise, web and promotional communications.
FPBSC Chairman Chris Yoxall said:
“We are really excited about our vision for the Farnham Park Baseball and Softball Club. To think we started as just a small softball club back in 2004, and now we have a plan in place to become one of the top clubs in Great Britain. But while we are excited about realising our vision by 2024, there is a lot to do and we have a number of key projects to deliver this summer. Having BSUK on board as partners in this endeavour is a tremendous opportunity and will be crucial to our success.”
Patrick Knock, BSUK’s Development Manager for the South East, said:
“I’m excited about working closely with FPBSC to make sure we fully utilise the iconic Farnham Park facility to grow the number of people playing baseball and softball in the UK. We have a clear vision in place and an enthusiastic and well-run club who are keen to work with us, starting this summer with a wide range of new programmes both on site and out in the community.
“This is the first step to becoming a much larger club, with more and more playing opportunities for men, women, boys and girls.”
You can visit the new website here