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  • ICC Cricket World Cup
  • ICC Cricket World Cup
  • ICC Cricket World Cup
  • ICC Cricket World Cup

On this Day: The ICC Cricket World Cup 1999 began when hosts England played defending champions Sri Lanka at Lord's. Do you remember who won the game?

We have been working for sports governing bodies on major events for over 20 years.

In 1999 we created the branding for the ICC Cricket World Cup England, creating an overarching concept with commissioned illustration as the dynamic symbol and a bespoke calligraphy namestyle.

The event brand extended to commissioned graphic figures for Bowling, Batting, Catching and Fielding to complement the hand-drawn typeface for the host ENGLAND 99.

The slogan “IT’S NOT JUST CRICKET’ was developed to emphasise the expansive scope of the ICC Cricket World Cup and we were involved in producing an Educational Programme, Official Dinner, Royal Opening Ceremony and local initiatives based around host venues.

We produced a Graphic Standards Manual, which provided a comprehensive guide for trademark protection of the Official Marks and was developed to ensure that the integrity of the Marks was maintained.

A: England won by 8 wickets!