Category Archives: Branding

  • Hit the pitch!

Just about a year ago, Farnham Park Softball and Baseball Club launched its new branding - created by Tobasgo Creative

We love helping local organisations and businesses to develop their brands. The newly-established Farnham Park Baseball and Softball Club (FPBSC), formerly Chalfont Softball Club, was looking forward to laying the foundations during the 2015 season to become the UK’s first “Super Club”, encompassing all three formats of baseball plus slowpitch and fastpitch softball. As part of [...]






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  • Blast from the past
  • Blast from the past

Today ICC launched the next edition of the ICC World Twenty20 event to be hosted in India in 2016, with a total of 35 men's matches and 23 women's matches, staged across eight venues from 8th March to 3rd April 2016. We look back to when the twenty20 format started...

Twenty20 cricket was originally introduced by the England and Wales Cricket Board in 2003. We worked closely with both ECB and sports marketing agency WSM (now part of Corbis) to develop the event brand for a new, fast and exciting format of the game which has since taken the cricketing world by storm. Since its [...]






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The Americas were at the forefront of world cricketing news this week as the ICC Americas Combine was in full swing at the World Sports Park in Indianapolis.

The best 15 players from the combine will comprise the ICC Americas team at the West Indies Cricket Board’s Nagico Super 50 Tournament in January 2016. There are two billion cricket fans across the world and over 15 million in the USA. Indianapolis Mayor Greg Ballard welcomed players selected for Phase 2 of the ICC [...]






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  • Rebranding as a business strategy

We have been guiding local Estate Agents, The Bramptons Partnership, through a strategic rebrand programme to drive their business forward

We first started working with The Brampton Partnership some 3 years ago – on a consultancy basis – focussed initially on a review of their website and some of the problems that they had been experiencing – for example, it didn’t display properly on mobiles or indeed on Apple devices. Basically something needed fixing or [...]






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  • Getting back into it…

England Hockey relaunched their Back to Hockey scheme for 2015 with campaign creative by Tobasgo - covering video, social media, B2B and B2C. The campaign kicked off with a video launch integrated with social media images and slogans for sharing on FB and Twitter

Check out England Hockey’s social media channels to see the campaign in action…YouTube, Facebook and Twitter using #Backtohockey See the case study here






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  • Two great teams – two great brands

A unique match for Tobasgo - two of our rebrand projects on the field together at the ICC Cricket World Cup 2015

February 16th, Saxton Oval, Nelson, New Zealand – the scene is set for another great match in the ICC Cricket World Cup 2015 – and we were thrilled to see the captains of West Indies and Ireland come out onto the field – both teams were rebranded by Tobasgo Creative. We couldn’t have been more [...]






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  • Adding creative ‘muscle’

We've just added some creative 'muscle' to our team!

We are excited to announce that we have just strengthened our design team with the addition of packaging design specialist Chris Phillips – fresh from recent projects with Unilever, Cadbury, Kellogg’s, Novartis, Monadalez, Premier Foods and Beam. A designer with over 15 years’ experience, Chris has worked with some of the world’s most recognisable brands [...]






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  • Say Hello to Move with Peppa

We are delighted to be working with the energetic Holly Woodford at tumuv, as she launches 'Move with Peppa', an inspired new physical activity programme aimed at 2 to 4 years olds.

tumuv, in partnership with Peppa Pig creator, Entertainment One, and Places for People Leisure will deliver its brand new Move with Peppa programme from January 2015. A new company taking to the leisure industry, tumuv holds an ambitious vision to pioneer a new market in movement. Developed by Entertainment One Licensing (eOne) and tumuv, the [...]






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  • ICC Cricket World Cup
  • ICC Cricket World Cup
  • ICC Cricket World Cup
  • ICC Cricket World Cup

On this Day: The ICC Cricket World Cup 1999 began when hosts England played defending champions Sri Lanka at Lord's. Do you remember who won the game?

We have been working for sports governing bodies on major events for over 20 years. In 1999 we created the branding for the ICC Cricket World Cup England, creating an overarching concept with commissioned illustration as the dynamic symbol and a bespoke calligraphy namestyle. The event brand extended to commissioned graphic figures for Bowling, Batting, [...]






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AeroMobile CEO Kevin Rogers talks roaming agreements, expansion plans and the current ban on mobile phones in US airspace

Using your mobile phone to make and receive calls or send a text inflight, once a rarity, is now commonplace on airlines. However, if you’re flying within US airspace, then keep your phone switched to Flight Mode as the use of phones inflight is still banned, an odd policy given that phones are commonplace on [...]






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  • Branding to drive sports participation

"Over 150 clubs have signed up to deliver Back to Hockey during our national campaign in the spring 2014, and that number continues to grow. This includes almost 50 clubs who will be running Back to Hockey sessions for the first time."

September 2011 saw the launch of Back to Hockey with brand identity created by Tobasgo Creative, accompanied by an easy-to-use identity toolkit to enable clubs to produce their own publicity material easily and cost effectively. The campaign received praise for its clarity and appeal and served as an example for other sports to engage the public [...]






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  • Kwik Cricket proves it has staying power…

...and so does its branding!

The Kwik Cricket competition is for kids aged 5-11, is played in 10k+ schools by 13.5k teams & 140k children. Great PR/CSR potential – and the logo design has delivered great ROI too. Originally designed by Tobasgo Creative to incorporate Vodafone sponsor recognition, the brand logo has proved its staying power, subsequently being adapted for [...]






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We may be UK based, but it doesn’t often feel like it!

For the ICC we have worked on their tournaments from New Zealand to Nepal, Barbados to Bangladesh, Bermuda to Botswana, from UK to UAE  to deliver media facing communications on brand – both in print and online. New Zealand Cricket are hosting the ICC Cricket World Cup Qualifier from 13 January to 1 February in [...]






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  • Creating the ‘Cricketeers’
  • Creating the ‘Cricketeers’
  • Creating the ‘Cricketeers’

Tobasgo Creative were chosen as part of their long term relationship with both the ECB and ICC to develop the volunteers’ identity ‘Cricketeers’, implemented across the recruitment programme, clothing and training materials. ECB will be using ‘Cricketeers’, at international matches this summer, starting with the ICC Champions Trophy 2013, currently running at Cardiff, Edgbaston and The Oval.

Tobasgo Creative were chosen as part of their long term relationship with both the ECB and ICC to develop the volunteers’ identity ‘Cricketeers’











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