England Hockey Brand Refresh

Tobasgo Creative was awarded a brief from England Hockey back in March 2013 to develop and implement a brand refresh as they replace their original entity, the England Hockey Board.

England Hockey has gained momentum from their success during the 2012 Olympics and, led by Chief Executive Sally Munday, have just won the bid to host the Women’s World Cup here in 2018, with support from UK Sport and Sport England, so they have lots to celebrate and the brand refresh is the visual representation of strategic change.

Much of the initial brand refresh has been for England Hockey’s internal and corporate communications documentation to create a consistent look and feel, with the introduction of a comprehensive Brand Guide.

The refreshed brand is now being rolled out across consumer facing material such as the website, and publications including the England Hockey quarterly magazine, ‘Hockey’. The project will now extend to cover development pathway branding, and key stakeholder relationship brand representations.

Tobasgo have worked with England Hockey on a number of projects over the last three years, including creating the branding for their business club, The 1908 Club, and a range of online, offline and event branding and collateral plus producing their Annual Report. This year, Tobasgo have also produced their Strategic Plan document, launched in November 2013 and entitled ‘A Nation Where Hockey Matters’.

Jonathan Cockcroft, Commercial and Membership Director, has worked with Tobasgo during this time “Tobasgo understand how we work, our timescales and objectives and bring our projects to life swiftly and most importantly creatively. We are all very excited to move forward to the next exciting stages for England Hockey with a cohesive branding strategy for all of our communications & materials.”


In Design Week – find out more here


Tobasgo Creative is a UK creative agency, based in Beaconsfield, Buckinghamshire, with over 30 years’ experience in design, marketing and advertising, working with great organisations, brands and individuals especially from the worlds of travel, sport and food & drink. Tobasgo Creative brings together creative design skills with new technologies and media channels and established delivery methods – to help clients reach their target audiences in the most relevant, meaningful and cost effective way.

England Hockey

Hockey’s National Governing Body in England, based at Bisham Abbey. England Hockey is responsible for the men’s and women’s England hockey teams and other competitions and tournaments. Ultimately, England Hockey is charged with delivering Olympic success for the sport of hockey but is also focused on boosting participation and engagement in hockey at all levels. We’re committed to creating a nation where hockey matters.