Daily Archives: March 19, 2014

  • Branding to drive sports participation

"Over 150 clubs have signed up to deliver Back to Hockey during our national campaign in the spring 2014, and that number continues to grow. This includes almost 50 clubs who will be running Back to Hockey sessions for the first time."

September 2011 saw the launch of Back to Hockey with brand identity created by Tobasgo Creative, accompanied by an easy-to-use identity toolkit to enable clubs to produce their own publicity material easily and cost effectively. The campaign received praise for its clarity and appeal and served as an example for other sports to engage the public [...]

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