Fast, efficient, on brand
ICC Champions Trophy 2017 and ICC Women’s World Cup 2017 – back-to-back global events running from May to July 2017 in England and Wales.
We worked closely with LOC at ECB for 16 months, up to and during both tournaments. The scope was broad and key objectives were speed of agency response and delivery. Understanding of what is involved in a major global sports event was imperative – we became an extension of the ICC Global Events marketing team.